Macro Strategy and Mega Trends

Read this and reply. I want your ideas on how the world is changing.

At the highest level, a global organization’s (like ours) macro level strategy should address the biggest trends that are occurring across the globe.

I’ve reviewed a number of lists of global mega-trends. You can find a summary of them here. Of course, each list has its focus, based upon the audience that it serves, from political leaders to financial investors to industry specialists. If you have the time, I recommend you read the US National Intelligence Council’s report on Global Trends 2030.

Despite the various audiences, there are a number of trends that most of the lists highlight. The themes that occur the most frequently across these 14 inputs are as follows, in order of frequency, most frequent first:

  1. Information and communications technology.
  2. Aging, and impact of an aging population
  3. Increased energy needs and supply
  4. Climate change
  5. Water & food scarcity
  6. Urbanization / mega-cities
  7. Power shift from West to East
  8. Globalization
  9. Individualization
  10. Growth of the middle class

Do you agree with this list? What do you think are the biggest changes occurring around the world? Leave a reply please.

2 thoughts on “Macro Strategy and Mega Trends

  1. rnlicht

    I would leave off Climate Change since scientists are still arguing over what, if any change is taking place. Globalization should be much higher, maybe ahead of energy concerns. See: The Meeting of the Waters by Fritz Kling for more on how this affects our organization.

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