Professor Henry Mintzberg defined strategy as “a pattern in a stream of decisions”. This helps us better understand how decisions relate to strategy. This phrase is easy to remember but it may take years to fully grasp its point. Mintzberg’s cryptic statement can be understood as an approach to decisions in two steps:
Firstly, there is the overall decision – the big choice – that guides all other decisions. To make a big choice, we need to decide who we focus on – our target client segment – and we need to decide how we offer unique value to the customers in our chosen segment. This is basic strategy stuff but, by formulating it this way, we can better understand the second part, the day-to-day decisions – the small choices – that get us closer to the finish line. When these small choices are in line with the big choice, you get a Mintzberg Pattern.
Condensed from Strategy Magazine, Issue 31 Page 31
So, we conclude that strategy is not just about deciding the important macro-direction to take, but a way of enabling all members of the organization to determine what they should or should not do. There are corollaries to this conclusion, so maybe further blog entries….