So, you have a strategy, but are you following it? Writing down a strategy is the easy part. Getting 1,000+ people to change what they do to follow it is the hard part. In this previous article I commented on the need for rapid resource (people and money) allocation to reflect a strategic change.

I like what is said in this video from McKinsey quoting one of their consultants:

“I don’t want to read your strategy plan. I want to see what’s shifted in your budget. Then I’ll tell you what your strategy is.”

Could someone reverse engineer your strategy based upon your team’s expenditure? They should be able to do so.